Union Resolute Blog

You have content. You have marketing automation software. You have buyers personas. Your landing pages look beautiful.

Who to call? It’s this question that bonds the freshly bachelor degreed sales rep on his first day and the sales pro on his nth day of keeping his pipeline full and moving. The implications of this question are anxiety, trepidation, and, understandably, low productivity and fear.

The recent proliferation of marketing tools in the B2B space has brought what could very well be a golden age of lead generation. Shifts in platforms such as Pardot and Hubspot from purely inbound platforms to enabling and incorporating outbound marketing efforts is not just exciting, its probably overdue.